Vogue : Marissa Mayer

As she works to reverse the fortunes of a failing Silicon Valley giant, Yahoo’s Marissa Mayer has fueled a national debate about the office life, motherhood, and what it takes to be the CEO of the moment.“I really like even numbers, and I like heavily divisible numbers. Twelve is my lucky number—I just love how divisible it is. I don’t like odd numbers, and I really don’t like primes. When I turned 37, I put on a strong face, but I was not looking forward to 37. But 37 turned out to be a pretty amazing year. Especially considering that 36 is divisible by twelve!”A few things may strike you while listening to Marissa Mayer deliver this riff, prompted by a question about how her life has changed since her son, Macallister, was born last fall. The first is that she’s not kidding about being a geek. Mayer talks about numbers as if they were people, refers casually to x- and y-axes, and drops terms like stochastic factor (it means a random distribution) in conversation. On business issues, she speaks awkwardly, piling as many likesinto a sentence as Alicia Silverstone in Clueless. But when she gets on to technology, she turns effortlessly articulate.The next is that she is an unusually stylish geek. The day we had that conversation in her white, glossy, minimally appointed office in Sunnyvale, California, she was wearing a red Michael Kors dress with a gold belt and a brown Oscar de la Renta cardigan. This cashmere bolero is her work uniform—she has the same one in ivory, navy, black, hot pink, teal, red, and royal blue, and adds new colors every season. She was hoarse from a cold she picked up flying to New York and back, and it was eight-thirty in the evening, with hours’ more work ahead. But she burbled with excitement as she talked about her job. “I’m having the time of my life,” she told me.What would Marissa Mayer wear? A workweek guide to office dressing.It might also strike you that the paradox of being both glamorous and a geek explains Mayer’s rapid progress in reviving what only a year ago looked like a moribund giant. Before her arrival in July of last year, Yahoo was being written off by the tech industry, investors, even its own staff. A series of failed CEOs—non-techies from Hollywood, advertising, and finance—had gotten little purchase on the fading technology brand. It was far from clear that a six-months-pregnant, 37-year-old Google engineer and first-time CEO could remove the air of irony that had attached itself to Yahoo’s purple exclamation point.   “Pregnant in Prada”—see our Marissa Mayer–inspired maternity wardrobe.A year later, the punctuation no longer looks so absurd. Adam Cahan, Yahoo’s head of mobile and another ex-Googler, told me, “Yahoo has released more products in the last six months than probably in the last five years.” But it is the products themselves that represent what he describes as “a dramatic cultural shift.” These include a gorgeous new weather app for mobile phones, a relaunch of the photo-sharing site Flickr, and an update of Yahoo Mail, all of which are drawing the first positive reviews the company has seen in ages. By acquiring Tumblr, the hippest of the social-media sites, Mayer solved the problem of Yahoo’s aging demographics and lack of cool with a single billion-dollar stroke.From then to now: Read a 2009 profile on Marissa Mayer from Vogue’s annual “Age” issue.If Yahoo’s bottom-line growth is still modest, investors are optimistic: The stock price is up almost 60 percent since Mayer joined. But the most important aspect of the transformation she’s leading may be the least tangible. Yahoo, a brand of early adopters before it became one for tech codgers, is returning to its role as a company that matters in Silicon Valley—able to compete for top engineering talent and acquire start-up companies without smothering them. “She is really talented. She is really aggressive,” says Henry Blodget, whose Business Insider site is a partner with Yahoo Finance. “She is extremely driven, and that inspires people. Developers are excited about working for a leader like her, someone who says, ‘I’m in; who’s with me?’ And they’re excited about working for an underdog.”

Yahoo Inc Chief Executive Marissa Mayer said the company's search partnership with Microsoft Corp was not delivering the market share gains or the revenue boost that it should.

Yahoo Inc Chief Executive Marissa Mayer said the company's search partnership with Microsoft Corp was not delivering the market share gains or the revenue boost that it should.

"One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other," Mayer said at the Goldman Sachs Technology and Internet Conference in San Francisco on Tuesday.

In her first appearance at an investor conference since taking the reins of the struggling Web portal in July, Mayer said she planned to prune a sprawling lineup of mobile apps and she reiterated her focus on enticing consumers to spend more time on Yahoo's online properties, in order to display more money-making ads.

"I'm not confused. Our biggest business problem right now is impressions. Basically can we grow impressions, can we get growth happening here," Mayer said.

Yahoo shares finished Tuesday's regular trading session up 31 cents at $21.21.

Mayer, 37, took over after a tumultuous period at Yahoo in which former CEO Scott Thompson resigned after less than 6 months on the job over a controversy about his academic credentials and in which Yahoo co-founder Jerry Yang resigned from the board and cut his ties with the company.

Yahoo's revenue in 2012 was flat year-over-year, at roughly $5 billion, and down from roughly $6.3 billion in 2010.

"We need to see monetization working better because we know that it can and we've seen other competitors in the space illustrate how well it can work," Mayer said of the search deal with Microsoft.

Yahoo and Microsoft entered into a 10-year search partnership in 2010, hoping their combined efforts could mount a more competitive challenge to Google Inc, the world's No.1 search engine. But the partnership has not lived up to expectations.

Google remains the dominant search engine, with a 66.7 percent share of the U.S. market in December, almost unchanged from its 66.6 percent share two years earlier, according to online analytics firm comScore.

Microsoft had 16.3 percent share and Yahoo had 12.2 percent share in December, a reversal of two years earlier when Yahoo's U.S. search share was 16 percent and Microsoft had 12 percent share.

Yahoo's stock has risen more than 30 percent since Mayer took the helm in July, reaching its highest levels since 2008.

Analysts say that part of the stock's rise has been driven by significant stock buybacks, using proceeds from a $7.6 billion deal to sell half of its 40 percent stake in Chinese Internet company Alibaba Group.

Mayer said that she viewed the company's relationship with Yahoo Japan, which is partly owned by Softbank, as "strategic" to the company. Under previous CEOs, Yahoo had engaged in unsuccessful discussions to "monetize" its roughly 35 percent stake in Yahoo Japan.

New CFO hired in Yahoo

New Yahoo Inc CEO Marissa Mayer laid out broad goals for the Internet giant in her first companywide address Tuesday, and received an enthusiastic reception from a workforce that has faced years of uncertainty and management turmoil.

Mayer mainly sketched broad visions rather than concrete details for her turnaround strategy, according to several people familiar with what was said in the tightly controlled meeting.

But her personal credibility as a long-time senior Google Inc executive, combined with some recent morale-boosting moves such as providing new iPhones and free food for employees, have had a dramatic and positive impact on the "vibe" at the company, one of the people said.

Speaking at Yahoo's Sunnyvale, California headquarters, Mayer stressed the importance of personalizing Yahoo's Web services and adapting the company's products to mobile devices, AllThingsD reported. Although her speech touched on frequently mentioned industry themes, Mayer's delivery nonetheless won spontaneous applause from the workforce, according to a second person with knowledge of the company meeting.

"It was some of the same types of lines that had been said before, but people believe it now," said the person, who declined to be identified because the information is private.

After a steady stream of occasionally embarrassing reports, Yahoo in recent months has clamped down firmly on leaks to the press. Attendees at Tuesday's assembly were instructed to shut their laptops during Mayer's address.

Yahoo declined repeated requests for comment.

Mayer first presented her strategy to Yahoo's board in meetings last week, outlining plans to bring back advertisers and expand the company's user base, said a third source, who declined to be identified because the information was not public.

Yahoo also announced that it appointed as its new chief financial officer Ken Goldman, formerly CFO at cybersecurity software firm Fortinet.

The appointment comes two months after Yahoo's board tapped Mayer to restore a household Internet name overshadowed by rivals like Facebook Inc and Google in recent years.

Yahoo remains one of the world's most popular websites, with more than 700 million monthly visitors who use products like its email service and read its news pages, according to the company. But Yahoo's revenue has stagnated as online display advertising prices have fallen and as it faces competition from Facebook and Google.

Mayer, Yahoo's third CEO in about a year, arrived after a tumultuous period in the company in which former CEO Scott Thompson resigned after less than 6 months on the job over a controversy over his academic credentials. Yahoo co-founder Jerry Yang had also stepped down as CEO, and an internal reorganization eliminated thousands of jobs.

Mayer's latest hire, Goldman, replaces Tim Morse, who served last year as interim Yahoo CEO while the company underwent another episode of leadership turmoil.

BOOST MORALE, SCANT DETAILS

Since taking the helm, Mayer has sought to boost morale at the nearly two-decade-old Internet company, eliminating corporate bureaucracy and introducing perks such as free cafeteria food and state-of-the-art smartphones for employees that are standard fare at other Silicon Valley Web companies.

But Mayer has so far offered scant details about her plan to revive revenue growth and to expand its audience - a challenge that has frustrated a string of her predecessors as well as countless shareholders.

Many analysts and investors believe Mayer will renew Yahoo's focus on Web technology and products rather than beefing up online content, as appeared to be the mission during interim CEO Ross Levinsohn's brief tenure.

That has raised concerns among some investors that Mayer will embark on an expensive acquisition spree.

Mayer assuaged some of those fears last week when Yahoo closed the sale of half of its stake in Chinese Internet company Alibaba Group. Yahoo said it would give shareholders $3 billion of the deal's $4.3 billion in after-tax proceeds.

Marissa Mayer, may revise the Internet company's plan to pay shareholders billions of dollars from an anticipated windfall later this year.

Yahoo says its new CEO, Marissa Mayer, may revise the Internet company's plan to pay shareholders billions of dollars from an anticipated windfall later this year.

The potential change disclosed Thursday caused Yahoo's stock to drop nearly 4 percent in extended trading.

Mayer is mulling a shift in direction as part of a sweeping review of the company. Yahoo Inc. lured Mayer away from rival Google Inc. three weeks ago to become its fifth CEO in the past five years.

As part of her evaluation, Mayer is scrutinizing Yahoo's agreement to sell half its stake in Chinese Internet company Alibaba Group Ltd. for $7.1 billion.

Yahoo had promised to reward shareholders with most of the Alibaba proceeds. Now, Yahoo says Mayer may have something different in mind.